Routo was founded by someone who understands both China and Europe from lived experience.
I was born and educated in China, and later continued my academic and professional journey in Europe. I studed at the University of Manchester and completed my Master’s degree at Imperial College London.
Over more than 20 years, I have worked and lived in three different countries, learned multiple languages at different stages of life, and worked extensively in international education. I have designed and operated programmes for thousands of students and adults, collaborating with over 100 institutions worldwide.
Wei GONG
Why China focus
To design thoughtful, education-led experiences that help young people and families understand China with confidence.
Routo’s mission is to make China learning clear, structured, and meaningful — combining language, culture, and real-world experience so participants are well prepared, not overwhelmed.
What we believe in
A world where learning about China is grounded in understanding, not assumptions.
We believe that with the right preparation and guidance, China can be an accessible, safe, and valuable learning environment that broadens perspectives and supports future academic and personal growth.
How we work
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Care, clarity, and depth guide everything we do.
We value education before travel, preparation before immersion, and thoughtful design over scale. Every Routo programme is built with respect for individual needs, cultural understanding, and long-term learning value.
